|
|
Shop |
Project Overview
Beem is all about discovering great news content that helps employees do their jobs better. We aggregate content from leading sources, blogs, and social channels. Beem then makes all of this leading content available within a slick, engaging mobile platform.
Great content. Simplified.
Organisation
Beem
Team
Philip Mundy, CEO, ?Lee Lomax, COO, ?Patryk Kubiak, CTO, Dan Bennett, Integration Lead, Ciara O’Keeffe, VP Client Success and Edmund Ovington, VP Business Development
Project Brief
As a specific case study, a large global FMCG company, with existing news and activity channels wanted to unify news topics as well as mobilise them. They wanted a global group of their employees, to have quick, easy, engaging access on the go, which would, in turn drive increased usage of the existing news channels and reach those employees who were non desk-based.
In addition they wanted external news and views to be aggregated within the same platform.
Beem was the perfect solution to this challenge.
Project Need
The app needed to give this global audience access to the latest internal news and discussions from their intranet, as well as external thought-leadership on a range of specific digital trends, such as 3D Printing, Mobile tech, Big Data, and Social media.
We needed to avoid channel fragmentation so we made sure that any news or activity posted on the intranet showed up in Beem and vice versa. We also made it possible for users to share any external RSS feed articles from Beem into the intranet along with a comment on why they were sharing it with the group.
Within each channel there was intranet news and activity related to that trend, intermixed with external RSS news and social feeds.
User Experience
For this project the user base were global technologists. They expected high technical standards, an engaging look and feel as well as great usability.
We applied consumer standards to the look and feel as well as the usability of the app.
We ensured that the sign-up process was simple and only required a few steps, all of which had clear and simple user-centric communications, while ensuring privacy and security weren’t compromised.
The user interface was designed to be engaging, simple and elegant. We made it easy for employees to post images, text and geo-tag content in the platform. The prominence given to images within Beem meant that the platform had a fresh non-corporate feel, which drove greater user engagement.
Project Marketing
We’re currently running a global launch across an initial group of several thousand employees. However the full ambition of the project is to make Beem available to the full workforce of over 200,000 employees.
There is a dedicated internal Chatter group to find out more about the platform, ask questions and get help with any issues users face. This is lead by the company but the project team members have access to it in order to answer questions and help with any issues.
Beem will be integrated with campaigns that are being run within the pilot group, in order to drive increased adoption and usage.
Project Privacy
The company required an enterprise issued version of Beem, which applied their company branding to the app icon. This means it’s only available to their employees via their enterprise app store. Users still have to authenticate using their company email address and the platform manager has full access to suspend any or all access at any point via the dashboard-editing suite. The dashboard can be access via mobile or desktop and requires a username and password to access.
News
This category recognises applications that broadcast or diffuse news and current affairs.
More Details
