|
|
Website Shop |
Project Overview
Spatch is a communication product built with the openness of email, the modernity of messaging, and the structure of productivity tools.
Organisation
Spatch
Team
Mick Hagen, Ryan Johnson, Christian Giordano, Anna Oguienko
Project Brief
Spatch keeps the best parts of email: its ubiquity and decentralized nature. Next, it takes a modern approach by focusing on efficiency for mobile and real-time messaging. Finally, it tackles email’s greatest weakness: a lack of structured context. Of course it does all of this while maintaining backwards compatibility with email until the world catches up. Email has looked the same for 40 years. Ready to upgrade?
Project Need
Spatch is the future of communication. It has the three essential traits: open, modern, and structured context.
We’ve kept the best parts of email: its ubiquity, flexibility, and decentralized nature. We don’t believe communication should be kept in a single silo. Even though Spatch is a revolution, we have a path for evolution: it is backwards compatible with email so you don’t have to worry about who has or hasn’t upgraded when sending or receiving.
Next, we’ve taken a modern approach to how our communication works. Spatch sheds 40 years of paradigm cruft by focusing on efficiency for mobile clients and real-time messaging. We want you to focus on your conversations instead of needing to act as a clerk, filing messages away in to this drawer and that.
Finally, we’ve tackled what we consider email’s greatest weakness: a lack of structured context. A subject line and a body is not enough. We want you to understand the context and purpose of a message with just a glance: what are the action items? when is the meeting? who is this person? By adding structure & context, Spatch enables you to get more out of your communication.
You can get value out of Spatch even if no one around you has started using it yet. We analyze the content of your messages to add structure. But the true power is revealed once your peers are using it with you: context becomes immediately explicit and actionable.
User Experience
We take pride in our craft. Every view, transition, effect has been carefully considered. We're a team of four, and every new engineer we've added to the team has been carefully vetted to have a good design-sense, true empathy for the end user experience. We care about how our users respond, react and engage. If using Spatch doesn't create a strong, positive emotional response, then we've failed. Ultimately the best design creates utility/function. We believe we're capturing that.
Project Marketing
The benefit of a communication app is that it naturally has network effects. Every message one person sends, a new person hears about it. And since we're maintaining backwards compatibility with email, it becomes even more powerful. So natural network effects will be powerful for us. We have experience with app store optimization, paid media (ads, cpc, cpa, facebook marketing, etc), content marketing (blogging, social media, etc), channel partners, resellers/vars, etc.
Project Privacy
We believe user's should have control over their own data. So we have decided to build our product around a decentralized and standardized platform (email) to all allow for users to choose where they store their data and who has access to it. Additionally we hope to provide tools the promote end-to-end encryption of communication, bringing privacy to the mass market.
Best Mobile or App Startup
This category relates to Startups working on a Mobile project or an App. The project could be for smartphones, tablet, web, game console or api apps. Startup projects need to be newly emerging, less than 5 million users and less than 3 years old.
More Details
