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Project Overview
Poq Studio is an app commerce platform empowering retailers such as Missguided, Boxpark and Blue Inc to deliver world class shopping experiences to mobile consumers. Retailers can simply design on top of the Poq Studio platform, while the apps are fully integrated with just one click with their existing technologies.
The platform instantly enables all apps to have store finders, shoppable lookbooks, social integrations, ecommerce analytics and payment solutions such as Braintree’s native checkout.
Poq Studio apps have shown to reliably double mobile conversion rates and engagement from mobile consumers across the platform.
Organisation
Poq Studio
Team
Oyvind Henriksen: CEO, Co-Founder
Michael Langguth: COO, Co-Founder
Jun Seki: CTO, Co-Founder
Project Brief
We believe in empowering retailers to deliver world class shopping experiences to mobile consumers; removing the technical barriers of traditional app development.
Poq Studio’s aim is to build the ultimate enterprise level mobile app commerce platform, fully integrated into existing technologies with a single click – just download the Magento extension and connect the app in less than 10 mins to your ecommerce store.
Proven to be stable and reliable, it doubles both conversion rates and engagement (measured by time spent and screens viewed, purchase / sessions) versus mobile websites.
We also believe in continuous improvement and invest in on-going development to ensure our mobile app platform is future proofed, keeping it up-to-date with the latest in app commerce. Combined with our experience in the industry, we ensure our customers make the most of our technology to achieve their mobile commerce objectives.
Project Need
Poq Studio has built a truly unique app commerce platform that allows retailers to design and customise powerful native shopping apps that address enterprise needs. The platform connects with current ecommerce websites built on Magento, Demandware or Shopify, and analytics systems such as Google Analytics, Mixpanel and a whole eco-system of other partners (poqstudio.com/partners).
Unique points:
- App retail focuses
- Full creative control: allowing retailers and/or agencies to design / customise the apps
- App commerce platform = multi-tenant cloud platform with one code base and a modular templating system.
- The retail ecosystem brings together all amazing native capabilities in on-and offline retail (location based, deep social integration, augmented reality, ibeacon, etc. ) > most of it is built to be added as an easy add-on.
User Experience
Two customers:
1. Retailer: easy to use, intuitive admin system, fully integrated, etc.
2. Consumer: use apps for happy shopping and want to use mobile in-store
Consumers expect more from mobile, so we deliver a world class shopping experience with an app – seamlessly combining content and commerce. Our customers are split into retailers, who find the system an easy to use, intuitive, fully integrated admin system. Consumers use apps for happy shopping and want to use mobile instore, shoppers use their devices to help shop while in a store. Almost half use mobile
for 15+ minutes per store visit. (84% of smartphone shoppers use their phones while in a physical store). Great user experience: smooth, fast and secure checkout experience, empowering consumers to do happy shopping : avoid queues, access more product information. The platform also provides more instore availability loyalty & discounts
Project Marketing
Retailer:
? PR with retailers for app launches,
? Whitepaper and reports around mobile app commerce stats, platform reports,
? Events, roundtables
? Awards
? Direct marketing
? App commerce Insider newsletter
This includes PR for retailers’ app launches, whitepaper reports around mobile app commerce stats, platform reports, events, roundtables, awards, direct marketing, app commerce, insider newsletters and targeting consumers through the website and newsletters etc. (see Albam application)
Project Privacy
Data security is a high priority for Poq Studio. We have built all systems with this requirement in mind. The highly secure cloud backend system holds data on enterprise level Windows Azure. The same cloud system is used by many corporate giants including Apple to hold data and is very secure. The data held in this system is only name of the customer and in some cases contact information.
Most data is only seen and saved by retailers backend through API integrations. No individualised location data is saved in the system. Also credit card information is never saved in the Poq Studio system, but on hosted third party solutions like Paypal, Sagepay or Braintree.
Based on this data architecture and other business systems, Poq Studio has been certified as PCI level 2 compliant for service providers. PCI level 1 compliancy is currently being set up.
Best Mobile or App Startup
This category relates to Startups working on a Mobile project or an App. The project could be for smartphones, tablet, web, game console or api apps. Startup projects need to be newly emerging, less than 5 million users and less than 3 years old.
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