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Project Overview
TVPlayer is a FREE live TV streaming service available in the UK on desktop, mobile and tablets. Described by The Debrief as ‘one of the most successful apps of 2014’, TVPlayer has proven to be an overnight success, satisfying the exponential growth in demand from consumers wanting to watch live TV across multiple devices.
TVPlayer offers a variety of Entertainment, Lifestyle, Music, Kids and News channels from the UK’s favourite broadcasters. Despite the fact its target audience is 16-34, its popularity has been defined it is watched by a broad audience of people ranging from 13-55+!
Organisation
TVPlayer Ltd
Team
TVPlayer launched into the market by privately-owned company Simplestream with its small in-house development and management team of experts within the broadcast, streaming and IPTV industries. Simplestream’s Marketing and PR team established working relationships with channel partners, App stores and also Trade/Consumer Press/Bloggers to secure promotion as TVPlayer launched into the consumer market.
Project Brief
TVPlayer cemented its reputation as one of the top free apps of 2014 after notching up a landmark 250,000 downloads within just 28 days of launching.
TVPlayer became a Top 40 downloaded app within 24 hours of appearing in the App Store, ranking #1 for Entertainment for both mobile and tablet when it launched into the app stores in January 2014.
Listed as one of the Top 40 Best Android Apps of January 2014 by The Guardian, TVPlayer is not only an attractive proposition for the ‘Millenial’ digital generation, but offers a wide range of content to users across different genres and age groups.
TVPlayer’s channels are grouped within Entertainment, News, Music and Kids packs. The channel line-up for TVPlayer includes the main terrestrial channels from the BBC portfolio, ITV1, Channel 4 and Channel 5. The music pack includes Box TV, 4Music, heat, Kiss, Kerrang!, The Box, Smash Hits, Magic as well as Global Radio’s Capital and Heart TV. Other popular channels include Fashion TV, the largest fashion channel in the world dedicated to broadcasting global fashion news and QVC, a multi-national channel specialising in televised home shopping.
TVPlayer plans to expand its free-to-air channel line-up to over 100 channels.
TVPlayer is also soon to launch on Freeview (Channel 241).
Project Need
TVPlayer is a FREE live TV aggregated live TV streaming service, which can be watched across multiple devices.
The mobile apps launched in December 2013 to become one of the most successful apps of 2014. TVPlayer’s iPad app launched at the end of January 2014 and was featured again by Apple as a “Best New App” in the App Store. This promotion led to TVPlayer to rank #1 for Entertainment in the App Store.
The apps have been adopted by a broad audience as they are easy to use and have a smart interface that allows viewers to easily browse the seven-day TV programme guide and to change channel from within the video player itself.
The iOS tablet version of TVPlayer offers users the added bonus to set reminders for upcoming shows.
TVPlayer is the brainchild of privately owned Simplestream, a leading provider of live streaming services to the media industry, who are based in the UK.
User Experience
The app is available to download from the App store, Google Play and the Amazon Appstore and can also be watched online at tvplayer.com, giving users instant access to over 40 channels.
An iOS or Android phone user can go to into their store and download the apps straight to their phones for free.
A splash screen will appear before loading the app home page, from which you can select content either by Pack by Channels.
TVPlayer.com also offers a 7-day scrollable TV Guide for its users.
The iOS tablet version also offers users the ability to set reminders for shows, so they never have to miss their favourite shows ever again!
TVPlayer is simple to use, with a smart interface that allows you to easily browse the seven-day programme guide and change channel from within the video player itself.
TVPlayer offers the following great features – and it’s all free!
- Now and Next to see what’s on
- Programme descriptions
- Browse channels within the player whilst watching another channel
- Fully optimised adaptive streaming
- All channels are available on Wi-Fi: some channels are also available on 3G and 4G
Project Marketing
TVPlayer developed a loyal fan base through a variety of Marketing and PR activities from launch.
TVPlayer was promoted in the App Store through homepage promotion and was also featured in an editorial feature ‘Best apps for a Friday’ night, which successfully resulted in TVPlayer reaching #1 position in the App Store.
Engaging with fan bases of TV shows available on TVPlayer is key. We have also kept the social media platforms fresh with original and show content, as well as offering a variety of competition giveaways across Facebook and Twitter from well-known brands including Lucky Voice and Nail Rock. One of our most successful campaigns to date was to giveaway away a hamper of Cadbury’s Easter Eggs for Easter weekend!
TVPlayer has since promoted itself through a number of consumer marketing initiatives, seeding competitions and securing editorial coverage which has included Stuff Magazine, The Debrief, Apps Magazine, Shortlist and Zoo Magazine. We also secured a full page advert in Loaded Magazine through a contra advertising deal.
Trade and Consumer PR was generated through a press announcement about the launch of the apps, as well as announcing new channels that are being added to the TVPlayer app.
Project Privacy
TVPlayer requires no login or sign-up so we do not currently capture people’s user details on the platform.
Best Mobile or App Startup
This category relates to Startups working on a Mobile project or an App. The project could be for smartphones, tablet, web, game console or api apps. Startup projects need to be newly emerging, less than 5 million users and less than 3 years old.
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