Project Overview
The Hanson UK Arvensis iPad app, created by Mubaloo, is projected to reduce the impact of working capital across its sales process by 7%, due to the reduction of errors in the quotation process, resulting in query prevention.
Currently being rolled out nationwide, the app is working to reduce time spent doing admin, improve sales response and enable better internal and customer account management. Hanson is projecting a 20% reduction in HR churn costs, as a result of the improvements to business processes provided by the app and the impact this will have on employees.
Project Commissioner
Project Creator
Team
Founded in 2009, Mubaloo is the UK’s leading mobile consultancy and enterprise app developer; enabling transformation and disrupting business processes through consultation, implementation and the deployment of enterprise-grade applications.
Mubaloo has a wealth of expertise working across sectors developing innovative mobile strategies and intelligent mobile apps. The team provides business transformation consultancy for businesses and the project management, design, integration, development and testing of mobile apps. Mubaloo helps to transform business processes, staff productivity and customer engagement, all through the use of mobile and location-based technologies.
Mubaloo helps clients embrace large-scale transformation through mobile. Its mobile strategy consultants are expert partners in identifying the opportunities for mobile across an organisation, to deliver robust mobile strategies and intelligent mobile apps.
Mubaloo is recognised for its in-house, bespoke end-to-end developers, UX experts and QA engineers. The team is distinguished in the market not only for delivering intuitive, intelligent apps, but also for their scalable and secure integration capabilities.
Mubaloo is credited as a thought leader in mobile innovation. From creating in-house innovation engines, to utilising location-based technologies, Mubaloo deliver mobile solutions for large enterprise clients to help transform business process and end-user engagement.
In 2014, Mubaloo was ranked third in the Deloitte Tech Fast 50 UK, and 25th in Europe. The firm was also recognised by NEF: The Innovation Institute as the Most Innovative Company in 2014.
Project Brief
Hanson UK, part of the HeidelbergCement Group, is a leading supplier of cement, concrete, aggregates and asphalt to the construction industry.
With a large number of customers located throughout England, Wales and Scotland, Hanson wanted a mobile solution for field agents and their managers to improve customer management through easy intuitive access to clear well-presented information to tackle long standing invoice query management issues. The mobile solution would provide easy access to customer accounts, sales, invoice queries, and open quotations whilst providing the ability to resolve queries, capture visit details and, create real-time quotations.
In the past, sales managers needed to ensure that they had all the necessary client information with them before they left the office. This often made it difficult to respond to queries coming in real-time, as they had no access to the data they required to handle issues effectively.
Through EE’s customised mobile app partnership with Mubaloo, Mubaloo’s consultancy team worked with Hanson to define how to utilise 4G powered iPad’s to support the sales process and better equip sales managers in the field.
Project Innovation/Need
Developed over a number of stages, the Hanson Arvensis iPad app is designed to serve multiple functions. Primarily, the app helps the company resolve invoice queries with quick easy access to all required information from multiple systems dramatically improves the efficiency of the query resolution process for district sales managers (DSMs) and area sales managers (ASMs).
When reviewing a query with the customer, notes and updates can be captured, with immediate outcomes sent back to head office to be actioned.
The immediacy of access to this information means that sales managers are able to contact customers as soon as possible, resolving invoice issues and in turn helping reduce the impact on company cash flow.
The customer dashboard provides a comprehensive view of customer accounts, payment and ordering history, recent customer visits for all business lines, open quotations, and other essential customer details. By having this information to hand, provided via a user friendly interface, sales managers are able to make their client meetings more insightful and provide customers with a personalised service.
User Experience
The ‘New Quotes’ functionality allows sales managers to access Hanson’s product offerings, along with personalisation options, to provide customers with live quotes on the spot. This is achieved using logic developed into the form filling process, relevant information is auto-populated dependent on the choices the customer has made and helps speed up the administration whilst reducing the potential for errors. As a result, sales managers are able to give more accurate quotations in real-time.
Ultimately, the Arvensis iPad app helps to streamline all customer interactions into one place. With the separate login accounts, ASMs are provided with different screens to show customer query levels for their team of sales managers. With increased transparency, ASMs can more efficiently manage their team.
Project Marketing
As an internal app, no marketing strategy is required when rolling out the app. Hanson is, however, promoting the app internally to its sales force to communicate the benefits and help them use it in the most effective way.
Hanson’s Arvensis iPad app makes it possible to reduce response times to resolve invoice queries, which otherwise could have had an adverse effect on the company’s cash flow. The ‘New Quotes’ feature on the app is projected to reduce the impact of working capital by 7%, due to the reduction of errors in the quotation process, resulting in query prevention.
Currently being rolled out nationwide, Arvensis has been well very received by field staff, demonstrably speeding up query resolution times with customers impressed at the visibility of their account. This improves sales response and enable better internal and customer account management. Hanson UK is projecting a 20% reduction in HR churn costs as a result of the improvements to business processes provided by the app and the impact this will have on employees.
Project Privacy
The app uses AirWatch MDM to ensure the security of customer information and has been developed to safely integrate with Hanson’s systems.
Business Platforms
Business Platforms have succeeded in helping businesses in changing their focus to the achievement of outcomes. Compelling, flexible and scalable platforms that provide greater business agility and productivity will stand out here.
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