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Project Overview
Barnardo’s multi-platform, storytelling app, 'Wud U?', is an educational tool designed to help teachers and other professionals educate young people about the risk of sexual exploitation. The app illustratively displays various scenarios in which users can think about the decisions they would make if they were in the same situation and receive advice and guidance based on their choices.
Project Commissioner
Project Creator
Team
The Red C team consists of dynamic individuals with a diverse wealth of experience, who share a passion for all things mobile. We relish a technical challenge and love to say 'Yes' to even the most complex brief.
We are a company with integrity and deliver what we promise - we have a genuine interest in your project from conception to completion.
Our team is small and flexible, enabling us to respond quickly and provide personalised customer care, yet big enough to deliver enterprise-level projects for leading brands.
Project Brief
As one of the UK's leading children's charities, Barnardo’s works directly with over 200,000 young people every year, They run over 900 vital services across the UK, including counselling for children who have been abused, fostering and adoption services, vocational training and disability inclusion groups.
Red C created a captivating, interactive suite of apps across Windows, iOS and Android platforms to appropriately address and raise awareness of the sensitive issue of sexual exploitation among children.
Child sexual exploitation can occur via the internet and mobile phones and the ‘Wud U?’ app encourages the safety of young people through the use of illustrative, real life scenarios.
The app acts as a preventative tool, combining Barnardos’ existing knowledge and external market research, to reach out and educate children on the danger of being exploited when vulnerable online and in everyday scenarios.
Project Need
In order to appeal to the younger generation, ‘Wud U?’ makes use of photo-realistic, colourful illustrations to guide users through the hard-hitting, real life stories whilst aiding the decision making process. This interactive, visual approach was put in place to ensure a more effective means of communication, as opposed to stating rules and facts that children would be less likely to relate to and understand. The app generates different outcomes depending on their choices and explains the potential consequences of the more risky decisions.
User Experience
Once the user has agreed to the disclaimer and terms and conditions, the app opens the home screen menu where they have easy access to tips, resources and support as well as the main hub of the app - the stories.
Within the stories, the user chooses a character and is taken through a specific chain of events depending on the choices made. The app asks and encourages decisions to be made at the end of each section. These questions are worded specifically to reassure an impartial choice - not what they think is right, but what they would actually do.
To make the story engaging, we used a leading illustrator to create photo-realistic, quirky designs.
Young people were in involved in the design and content of the app including selecting the style and preferred illustrator.
Project Marketing
Following the exciting release, Red C, Microsoft and Barnardo’s worked together to push ‘Wud U?’ mainly via online case studies, blogs and various posts on social media platforms. The app itself facilitates a social sharing feature that encourages users to raise further awareness and share with friends.
The app has been featured by Microsoft as one of the top recommended apps and has received incredible user reviews across all app stores.
In the Windows Store, ‘Wud U?’ is currently placed as one of the ‘Best Rated’ in the Lifestyle category with great reviews and a rating of 4.8/5 stars. - “Fantastic app, appreciating the culture change that young people now face. Nice layout and easy to use.” (User Review).
Apple’s App Store has received glowing reviews and is currently rated at 4.5/5 stars. - “Unique app that gives great advice about a very difficult subject. Illustrations are excellent.” (User Review).
Project Privacy
With regards to implementing the best practice privacy, users are presented with a disclaimer when the app is first opened, emphasising that although the stories resemble typical situations Barnardo’s has previously worked with, no reference to any real person is intended or should be inferred. The information is not intended to be, and should not be used as, a substitute for taking professional or legal advice.
Moreover, the app’s Terms and Conditions are presented on the first page, and within this tab, is the app’s Privacy Policy. This policy emphasises that Barnardo’s is committed to protecting and respecting user’s privacy and any information gathered from the anonymous feedback survey is purely to ascertain the usefulness of the app when making improvements to the content to ensure a more effective experience for future users.
The policy emphasise how Barnardo’s will not collect any personal data from users, will not make use of any cookies or collect information about the device they are using or the location is it is being used from. The information collected with will not be provided to any third parties outside of Barnardo’s.
The app does not facilitate a login and registration feature, therefore encouraging users to feel more at ease when participating, answering personal questions and providing feedback as their decisions are assured of confidentiality.
Not For Profit
This category recognises applications developed for Not-For-Profit organisations and charities.
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